When Todd Boehly’s consortium sealed the deal to take over Chelsea in 2022, it wasn’t just a change of ownership—it […]
Todd Boehly: The American Disruptor Redefining European Football Ownership Read Post »
The roar of 60,000 fans at London’s Emirates Stadium for a Women’s Super League showdown in 2023 was more than
The Business of Women’s Football: Investment, Growth, and Brand Value Read Post »
If the World Cup is football’s ultimate pilgrimage, the 2026 edition promises a journey unlike any other—a sprawling odyssey across
FIFA World Cup 2026: The Three-Nation Format and Its Unprecedented Challenges Read Post »
When you spot thousands of determined faces streaming through city streets on a Sunday morning, smartphones strapped to wrists, the
The Running Economy: From Urban Phenomenon to Multi-Billion Dollar Industry Read Post »
When a clip of a basketballer attempting a no-look alley-oop lands on TikTok, it doesn’t just entertain — it reshapes
TikTok and the New Fan: How Short-Form Video is Rewriting Sports Marketing Read Post »
When it comes to football social media, the global battleground extends far beyond the pitch. In the digital age, fan
From Memes to Metrics: How LaLiga and Premier League Clubs Master Social Media Read Post »
From Stallion crowds to the intimate glow of living rooms across Lisbon and beyond, football in Portugal occupies a space
From Stadium to Screen: Benfica, Betano, and the Rise of Localized Sponsorships Read Post »
When Netflix dropped Formula 1: Drive to Survive in 2019, few anticipated just how seismic its impact would be on
Formula 1’s Sponsorship Machine: Lessons from Drive to Survive Read Post »
When Paris Saint-Germain unveiled their €10 million jersey sponsorship with a leading global tech brand, few outside the executive suite
Sponsorship ROI: What Brands Really Get from Their €10M Jersey Deals Read Post »
When the final whistle blows in a packed European stadium, the story unfolding isn’t just about the goal scorers or
When TV Meets Betting: The Hidden Economics Behind European Football Broadcasts Read Post »
