The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- Nasser Al-Khelaifi: The Media Mogul Who Made PSG a Global Powerhouse
Nasser Al-Khelaifi’s rise from a modest tennis player in Doha to the helm of one of the world’s most lucrative and influential football clubs—and alongside… Read more: Nasser Al-Khelaifi: The Media Mogul Who Made PSG a Global Powerhouse - Fan Tokens, NFTs & the Crash of 2025: What’s Next for Web3 in Sports?
From the roaring cheers in packed stadiums to the quiet glow of smartphone screens scrolling through digital collectibles, the sports world has long been a… Read more: Fan Tokens, NFTs & the Crash of 2025: What’s Next for Web3 in Sports? - The NBA Betting Scandal: What Jontay Porter’s Case Reveals About Sports Integrity
There was an almost imperceptible shift in the air on January 26, 2024, at Scotiabank Arena. Jontay Porter, a promising forward then carving out a… Read more: The NBA Betting Scandal: What Jontay Porter’s Case Reveals About Sports Integrity - Padel & Pickleball: The Business Behind the World’s Fastest-Growing Racket Sports
Padel and pickleball are rewriting the global narrative of racket sports, emerging almost overnight as bona fide business phenomena. Walk into any European sports club… Read more: Padel & Pickleball: The Business Behind the World’s Fastest-Growing Racket Sports
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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