The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- Match-Fixing in the Prop-Bet Era: What Tennis and Basketball Reveal
When Jontay Porter stepped off the NBA court for the last time in March 2024, it wasn’t injury or declining form that ended his tenure—it… Read more: Match-Fixing in the Prop-Bet Era: What Tennis and Basketball Reveal - LIV Golf and the PGA Tour: What Survived the Merger
LIV Golf entered the professional golf arena like a thunderclap, challenging the centuries-old traditions and business models that underpinned the sport. Funded by Saudi Arabia’s… Read more: LIV Golf and the PGA Tour: What Survived the Merger - Data Companies and Sports: Inside Opta, Stats Perform, and the Invisible Intellectual Property
The numbers are everywhere: the pass completion percentages that flash on screen moments after a crisp through ball, the expected goals (xG) that tease what… Read more: Data Companies and Sports: Inside Opta, Stats Perform, and the Invisible Intellectual Property - Women’s Sports Broadcasting Deals: The Next Commercial Frontier
When the BBC broadcast the UEFA Women’s EURO final in 2022, it wasn’t just a sporting event — it was a revelation. Nearly 17.4 million… Read more: Women’s Sports Broadcasting Deals: The Next Commercial Frontier
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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