The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- The Summer Body Economy: How Gyms Monetise the Six Months Before the Beach
The ritual is as old as the fitness industry itself: as the calendar nudges into spring, gym floors begin to swell, trainers rack up sessions,… Read more: The Summer Body Economy: How Gyms Monetise the Six Months Before the Beach - FIFA World Cup 2026: Is the Global Game Heading Toward a Flop?
When the idea of a tri-nation FIFA World Cup first surfaced, it seemed a natural progression for the world’s most popular sport to embrace North… Read more: FIFA World Cup 2026: Is the Global Game Heading Toward a Flop? - Six Nations 2026: The Business Behind Europe’s Greatest Rugby Tournament
From the thunderous roar at Twickenham to the electric atmosphere inside the Principality Stadium, the Six Nations Championship has long been more than a collection… Read more: Six Nations 2026: The Business Behind Europe’s Greatest Rugby Tournament - Nasser Al-Khelaifi: The Media Mogul Who Made PSG a Global Powerhouse
Nasser Al-Khelaifi’s rise from a modest tennis player in Doha to the helm of one of the world’s most lucrative and influential football clubs—and alongside… Read more: Nasser Al-Khelaifi: The Media Mogul Who Made PSG a Global Powerhouse
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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