The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- The Rise of Athlete Venture Capital: Why Stars Invest Instead of Just Endorse
When Kevin Durant’s Thirty Five Ventures puts a million dollars into a startup, it doesn’t just write a cheque—it sends a signal. A former NBA… Read more: The Rise of Athlete Venture Capital: Why Stars Invest Instead of Just Endorse - Nike vs Adidas vs On: The Three-Horse Race for Sports Apparel Supremacy
Nike, Adidas, and On — three names that, in the past decade, have come to define the contours of the global sports apparel landscape, yet… Read more: Nike vs Adidas vs On: The Three-Horse Race for Sports Apparel Supremacy - Crypto Sponsorships Revisited: Which Deals Survived the Bust
When Crypto.com’s name quietly replaced “Staples Center” above the gleaming glass façade of Los Angeles’ premier arena in late 2021, it seemed to signal a… Read more: Crypto Sponsorships Revisited: Which Deals Survived the Bust - Hyrox: The Fitness Race That Is Eating CrossFits Lunch
On a crisp autumn evening in Chicago’s sprawling McCormick Place convention center, thousands of athletes pound the polished floors, their breaths misting in the controlled… Read more: Hyrox: The Fitness Race That Is Eating CrossFits Lunch
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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