The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- LIV Golf and the PGA Tour: What Survived the Merger
LIV Golf entered the professional golf arena like a thunderclap, challenging the centuries-old traditions and business models that underpinned the sport. Funded by Saudi Arabia’s… Read more: LIV Golf and the PGA Tour: What Survived the Merger - Data Companies and Sports: Inside Opta, Stats Perform, and the Invisible Intellectual Property
The numbers are everywhere: the pass completion percentages that flash on screen moments after a crisp through ball, the expected goals (xG) that tease what… Read more: Data Companies and Sports: Inside Opta, Stats Perform, and the Invisible Intellectual Property - Women’s Sports Broadcasting Deals: The Next Commercial Frontier
When the BBC broadcast the UEFA Women’s EURO final in 2022, it wasn’t just a sporting event — it was a revelation. Nearly 17.4 million… Read more: Women’s Sports Broadcasting Deals: The Next Commercial Frontier - Kelly Slater: The Athlete Who Built an Industry Around Himself
Kelly Slater’s name is synonymous with surfing excellence, but beneath the waves of his athletic triumphs lies a less visible yet equally compelling story–one of… Read more: Kelly Slater: The Athlete Who Built an Industry Around Himself
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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