The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- Jorge Mendes: The Super-Agent Who Built the Modern Transfer Market
In the crowded, often opaque world of football transfers, where billions swirl annually and influence is currency, few figures loom as large as Jorge Mendes.… Read more: Jorge Mendes: The Super-Agent Who Built the Modern Transfer Market - Sports Private Equity: From RedBird to Arctos, Who Owns What Now
In the hum of the global sports marketplace, a quiet revolution has been unfolding over the past decade. Private equity, once a cautious participant nibbling… Read more: Sports Private Equity: From RedBird to Arctos, Who Owns What Now - The WNBA Commercial Explosion: Caitlin Clark and the Valuation Reset
When Caitlin Clark stepped onto the court for her professional debut with the Indiana Fever in May 2024, few could have predicted the seismic shift… Read more: The WNBA Commercial Explosion: Caitlin Clark and the Valuation Reset - UEFA vs FIFA, Second Round: The Governance War Nobody Wants to Name
In the summer of 2025, as the United States prepared to host the newly expanded FIFA Club World Cup—a competition now quadrupled in size to… Read more: UEFA vs FIFA, Second Round: The Governance War Nobody Wants to Name
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
JOIN OUR NEWSLETTER!