The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- The Red Bull Empire: From Energy Drinks to Football, F1, and eSports
The roar of a Formula 1 engine slicing through the Austrian Alps, a packed stadium erupting in Leipzig as a young talent braces for kickoff,… Read more: The Red Bull Empire: From Energy Drinks to Football, F1, and eSports - AFCON 2025 Economic Retrospective: What Moroccos Tournament Meant for African Football
When Morocco lifted the Africa Cup of Nations trophy in early 2025, the victory was about more than just football glory. Across bustling stadiums and… Read more: AFCON 2025 Economic Retrospective: What Moroccos Tournament Meant for African Football - Match-Fixing in the Prop-Bet Era: What Tennis and Basketball Reveal
When Jontay Porter stepped off the NBA court for the last time in March 2024, it wasn’t injury or declining form that ended his tenure—it… Read more: Match-Fixing in the Prop-Bet Era: What Tennis and Basketball Reveal - LIV Golf and the PGA Tour: What Survived the Merger
LIV Golf entered the professional golf arena like a thunderclap, challenging the centuries-old traditions and business models that underpinned the sport. Funded by Saudi Arabia’s… Read more: LIV Golf and the PGA Tour: What Survived the Merger
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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