The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- CONMEBOL State of Play: South American Footballs Commercial Awakening
The roar of a packed stadium in Buenos Aires, the electric tension inside an iconic Brazilian arena, the pulse of millions glued to Copa Libertadores… Read more: CONMEBOL State of Play: South American Footballs Commercial Awakening - La Masia, Clairefontaine and the Youth Academy CAPEX Arms Race
The evolutionary arc of football’s youth academies reveals a landscape shaped as much by ambition as by architectural ambition. The gleaming training pitches, high-tech gyms,… Read more: La Masia, Clairefontaine and the Youth Academy CAPEX Arms Race - Jorge Mendes: The Super-Agent Who Built the Modern Transfer Market
In the crowded, often opaque world of football transfers, where billions swirl annually and influence is currency, few figures loom as large as Jorge Mendes.… Read more: Jorge Mendes: The Super-Agent Who Built the Modern Transfer Market - Sports Private Equity: From RedBird to Arctos, Who Owns What Now
In the hum of the global sports marketplace, a quiet revolution has been unfolding over the past decade. Private equity, once a cautious participant nibbling… Read more: Sports Private Equity: From RedBird to Arctos, Who Owns What Now
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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