The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- FIFA World Cup 2026: Is the Global Game Heading Toward a Flop?
When the idea of a tri-nation FIFA World Cup first surfaced, it seemed a natural progression for the world’s most popular sport to embrace North… Read more: FIFA World Cup 2026: Is the Global Game Heading Toward a Flop? - Six Nations 2026: The Business Behind Europe’s Greatest Rugby Tournament
From the thunderous roar at Twickenham to the electric atmosphere inside the Principality Stadium, the Six Nations Championship has long been more than a collection… Read more: Six Nations 2026: The Business Behind Europe’s Greatest Rugby Tournament - Nasser Al-Khelaifi: The Media Mogul Who Made PSG a Global Powerhouse
Nasser Al-Khelaifi’s rise from a modest tennis player in Doha to the helm of one of the world’s most lucrative and influential football clubs—and alongside… Read more: Nasser Al-Khelaifi: The Media Mogul Who Made PSG a Global Powerhouse - Fan Tokens, NFTs & the Crash of 2025: What’s Next for Web3 in Sports?
From the roaring cheers in packed stadiums to the quiet glow of smartphone screens scrolling through digital collectibles, the sports world has long been a… Read more: Fan Tokens, NFTs & the Crash of 2025: What’s Next for Web3 in Sports?
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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