The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- The WNBA Commercial Explosion: Caitlin Clark and the Valuation Reset
When Caitlin Clark stepped onto the court for her professional debut with the Indiana Fever in May 2024, few could have predicted the seismic shift… Read more: The WNBA Commercial Explosion: Caitlin Clark and the Valuation Reset - UEFA vs FIFA, Second Round: The Governance War Nobody Wants to Name
In the summer of 2025, as the United States prepared to host the newly expanded FIFA Club World Cup—a competition now quadrupled in size to… Read more: UEFA vs FIFA, Second Round: The Governance War Nobody Wants to Name - Paris 2024, Two Years Later: What the Olympics Cost, What It Returned (LA 2028 on the Horizon)
Two years after the Olympic flame flickered out over the Seine, Paris 2024’s financial echoes are beginning to settle into a clearer picture. The Games… Read more: Paris 2024, Two Years Later: What the Olympics Cost, What It Returned (LA 2028 on the Horizon) - The Rise of Athlete Venture Capital: Why Stars Invest Instead of Just Endorse
When Kevin Durant’s Thirty Five Ventures puts a million dollars into a startup, it doesn’t just write a cheque—it sends a signal. A former NBA… Read more: The Rise of Athlete Venture Capital: Why Stars Invest Instead of Just Endorse
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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