The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- Instagram Followers vs Athlete Earnings: Does Social Media Clout Actually Pay?
In a world fixated on digital influence, the assumption that an athlete’s Instagram follower count equals a payday feels almost intuitive. Scroll through any sports… Read more: Instagram Followers vs Athlete Earnings: Does Social Media Clout Actually Pay? - Inside Chelseas Multi-Club Empire: The Architecture of Modern Football Ownership
When Todd Boehly and Clearlake Capital completed their £4.25 billion acquisition of Chelsea in May 2022, the footballing world recognized the gravity of the moment—not… Read more: Inside Chelseas Multi-Club Empire: The Architecture of Modern Football Ownership - The Summer Body Economy: How Gyms Monetise the Six Months Before the Beach
The ritual is as old as the fitness industry itself: as the calendar nudges into spring, gym floors begin to swell, trainers rack up sessions,… Read more: The Summer Body Economy: How Gyms Monetise the Six Months Before the Beach - FIFA World Cup 2026: Is the Global Game Heading Toward a Flop?
When the idea of a tri-nation FIFA World Cup first surfaced, it seemed a natural progression for the world’s most popular sport to embrace North… Read more: FIFA World Cup 2026: Is the Global Game Heading Toward a Flop?
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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