The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- Padel & Pickleball: The Business Behind the World’s Fastest-Growing Racket Sports
Padel and pickleball are rewriting the global narrative of racket sports, emerging almost overnight as bona fide business phenomena. Walk into any European sports club… Read more: Padel & Pickleball: The Business Behind the World’s Fastest-Growing Racket Sports - The Most Memorable Sports Sponsorships of 2025
There’s a familiar hum that fills arenas and screens worldwide every year, but in 2025, that buzz carried a new heartbeat—one powered by bold brand… Read more: The Most Memorable Sports Sponsorships of 2025 - Michel Platini: The Unfair Fall and Possible Redemption of a Football Legend
The crisp, clean alpine air of Switzerland was meant to be a sanctuary for Michel Platini, a place where his celebrated playing career could transition… Read more: Michel Platini: The Unfair Fall and Possible Redemption of a Football Legend - Beyond the Game: How Sports Documentaries Became a Multi-Million Dollar Industry
When Netflix dropped the first season of Drive to Survive in 2019, few could have predicted the seismic ripple effect it would send through the… Read more: Beyond the Game: How Sports Documentaries Became a Multi-Million Dollar Industry
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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