The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- The Running Economy: From Urban Phenomenon to Multi-Billion Dollar Industry
When you spot thousands of determined faces streaming through city streets on a Sunday morning, smartphones strapped to wrists, the rhythm of running shoes pounding… Read more: The Running Economy: From Urban Phenomenon to Multi-Billion Dollar Industry - TikTok and the New Fan: How Short-Form Video is Rewriting Sports Marketing
When a clip of a basketballer attempting a no-look alley-oop lands on TikTok, it doesn’t just entertain — it reshapes how fans see the sport,… Read more: TikTok and the New Fan: How Short-Form Video is Rewriting Sports Marketing - From Memes to Metrics: How LaLiga and Premier League Clubs Master Social Media
When it comes to football social media, the global battleground extends far beyond the pitch. In the digital age, fan loyalty is fashioned not just… Read more: From Memes to Metrics: How LaLiga and Premier League Clubs Master Social Media - From Stadium to Screen: Benfica, Betano, and the Rise of Localized Sponsorships
From Stallion crowds to the intimate glow of living rooms across Lisbon and beyond, football in Portugal occupies a space few other sports can claim:… Read more: From Stadium to Screen: Benfica, Betano, and the Rise of Localized Sponsorships
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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