A woman and her golden retriever at a stadium hold a phone displaying a TikTok sports feed with the text "Unlock Fandom & Revenue".
Technology and Innovation in Sports

TikTok and the New Fan: How Short-Form Video is Rewriting Sports Marketing

Technology and Innovation in Sports / /

When a clip of a basketballer attempting a no-look alley-oop lands on TikTok, it doesn’t just entertain — it reshapes […]

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